InterMedia Partners published this magazine in 2009, which have assets up to $1 billion and they are more focused on the leverage buyout and is the growth capital with their products.
The Masthead ‘Vibe’ is behind the celebrity, which connotes that the magazine is very confident to think that the audience will see them as a popular and well-known magazine. ‘Vibe’ is the type of atmosphere music makes, which relates to this magazine, as it is all about music. It is also a good word for music, which connotes that the magazine will contain good content too. So the people that came up with this name for this magazine thought carefully about the link.
The colours throughout the front cover are very bright, but the main colours that are used are pink, white and blue. The representation for the gender of this magazine may appeal to both genders as the pink only is only related to the celebrity that is on the front cover this week. The bright colours will be more attracted to this magazine as it is bright and stands out other than the other magazine competitors.
The central image is a long shot of a famous celebrity; this may appeal to the male gender, this shows as such type of Mise-en-scene like body language, is suggestive towards the audience. You can also see this by what the celebrity is wearing as her dress is quite short with high heeled boots.
The composition of the coverlines and headlines are all outside of the central image, which makes the magazine overall busy, which makes it seem that the magazine has a lot of information in it.
Bauer Media Group is the publisher of Q Magazine. They were first founded by the Bauer family in 1875 and have been privately owned since.
The masthead in this week’s magazine is quite different than the other weeks. As the masthead is smashed and breaking to bits, it connotes that this music magazine is about heavy rock. This seems that the gender would be more swaying towards male. The title is however random and doesn’t relate to music as it is just a letter. The Music genre would be more appealing to Rock, as the type of band that is mainly mentioned in the coverlines are Muse, the central image is stereotypical of this genre, as the rock artist is destroying something and causing trouble. You may get confused between the title of a band ‘Muse’ and the actual masthead of the magazine as the band title is very bold and is the first thing that will attract you.
The colours that show that the gender type for this magazine is male are them using dark colours such as red, black and white. This however limits the audience range that means that they will loose a wide audience.
Coverlines such as ‘200 things you didn’t know about the Beatles’ this would expand their audience however as elder people would be more interested in this particular story.
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